During the program, Faculty Dean Elena Trofimenkova discussed the admissions and study process and presented current educational programs: Economics, Management, Public and Municipal Administration, and Business Informatics. Particular attention was paid to training personnel for the digital economy and opportunities for student self-fulfillment within the university.

The practical portion of the event included five thematic master classes. Participants competed in solving economic problems, receiving "gold" coins for correct answers. The winners received special prizes.

The event's format allowed prospective students to interact with faculty and students, receive career advice, and immerse themselves in the academic community.